Alamy unveils rebrand as it strengthens offering to the creative sector

Press Release 20 October 2021: London, UK

Alamy, the world’s most inclusive content platform, has unveiled a striking new visual identity as it strengthens its offering to the creative sector. 

The new brand, developed in partnership with creative agency Phantom, reflects Alamy’s focus on the infinite and diverse opportunities that the ‘blank page’ can have for creatives. It follows significant growth in 2021 for Alamy among TV & film, and advertising & design clients.

Alamy’s collection offers unrivalled inspiration for a growing customer base which includes Netflix, Ogilvy and Red Bull – it is unedited, uncurated and drawn from more than 100,000 content creators from every country in the world.

The platform has also launched strategic partnerships with commercial content agencies EyeEm and Africa Studio, increasing its creative collection to more than 80 million images.

Services for the creative sector now include commercial rights clearance, consultation on briefs, on-request access to the diverse contributor base, and bespoke picture research.

The Alamy platform – – also has a new look, ahead of major redevelopment work in 2022.

All rebranded assets for use across media materials from now on, can be found HERE.

On social media, the existing @Alamy channels will be joined by Alamy_Editorial – the new home for live coverage from more than 70 global news photo agencies.

These moves follow the 2020 acquisition of Alamy by PA Media Group and continue the wider investment from the Group in to the Alamy platform.

Emily Shelley, Managing Director of Alamy, said:

“At Alamy we want to empower our customers, clients and partners to be brave, be bold, and own the blank page. This new visual identity allows us to be the perfect partner for our growing client base on that chaotic creative journey. We have the world’s most inclusive collection of content, images, videos, vectors and illustrations that you won’t find anywhere else.

“We are adding to that collection through strategic partnerships, and by making direct requests to our contributors to respond to client briefs – sourcing real, raw material from new and under-represented creators.”

“This is only the first step on an exciting journey for Alamy and we have more to reveal in 2022 as we benefit from being part of a wider media organisation in PA Media Group.”

About Alamy

Alamy is the world’s most inclusive content collection of creative and editorial photos, vectors, 360-degree images and videos from individual photographers, picture agencies and archives. Its global contributor base supplies upwards of 150,000 new images a day to the company’s online platform.

Founded in 1999, Alamy was built on a vision to change the world of picture buying. The collection offers creative and editorial content sourced from a network of over 100,000 photographers, content creators and 650 contributing agencies and archives. With three global sales hubs; Alamy serves a global customer base covering the news, publishing, advertising, design, corporate and broadcast sectors.

Alamy’s headquarters are in Oxfordshire, United Kingdom. It has offices in the United States and India, as well as a team based in Australia.

In February 2020, Alamy was acquired by PA Media Group, the UK-based news and information business.

About PA Media Group

PA Media Group comprises a diverse portfolio of specialist media companies, spanning news & information, technology and communications services.

Its flagship brand, PA Media, is the UK and Ireland’s leading news agency.  Alongside PA Media, the Group is also the parent company of content library Alamy, broadcast tech firm Globelynx, strategic marketing consultancy Sticky Content, video streaming business StreamAMG, PA Betting Services, PA Training and PA TV Metadata.

PA Media Group has 20 shareholders, made up mainly of UK news and media businesses. The largest shareholders include DMGT plc, Informa plc, News UK plc and Reach plc.

For further information, please contact:

Tom Lloyd
Head of Communications – PA Media Group