Licensing Executive

IWM (Imperial War Museums)

Licensing Executive

Location: IWM London

Salary: £24,929 per annum

Hours: 36 hours net per week

Department: Media Sales and Licensing

Job Summary

This role is positioned within the IWM’s commercial department and is responsible for revenue generation. We are seeking a Licensing Executive to join our small team based in London. The role involves licensing images and sound from IWM’s collections, delivering great customer service to producers, editors and researchers working on multiple projects, often with tight deadlines.

You will be dealing with enquires about IWM’s collections and licensing policies, assisting with research using our systems and collaboration with curatorial colleagues,  administering the permissions of requests including the supply of digital material. The role also involves forging client relationships to develop new business, to assist the department with achieving monthly/quarterly sales targets.

We are looking for an outgoing individual, with an enthusiasm for the visual arts and 20th century history, who can hit the ground running. The ideal candidate will be a creative thinker with excellent organisational skills and professional experience in a customer orientated role within an arts or media organisation.

Key duties

You will be expected to work independently as well as across different teams in order to contribute to and deliver the priorities of IWM – using your knowledge, skills, talent and potential to the best of your ability.

You will focus at all times on delivering excellent customer service, ensure value for money at all times while being professional, courteous and demonstrating the behaviours and attributes expected of all IWM employees. You will also adhere to all corporate standards, and use corporate systems as directed to ensure consistency of service, brand and operational standards.

You will be expected to work across departments effectively, working with individuals, partners and where appropriate volunteers.

To identify and implement learning and development needs for both you and your team, including volunteers, if appropriate.

In addition, your duties will include:

  • To facilitate the access, supply, and licensing of digital assets to media professionals.
  • Respond promptly to copyright and licensing enquiries, with excellent  customer service.
  • To build and drive revenue through positive relationships with clients, maintaining service levels.
  • To take responsibility for the development of sales leads that derive from customer enquiries, meeting and exceeding revenue targets as assigned.
  • The appropriate management of all financial and contractual procedures within your control.
  • Administrative duties associated with our licensing business, including processing invoices and supporting Finance with payment reconciliation.
  • Generating new business using existing and potential customer networks.
  • To develop an expertise in the needs of users and an ability to think creatively around income generation, contributing to the department’s business plan with its associated income target.
  • Provide research assistance by developing a good knowledge of collections, offering tailored image solutions, and educating clients on search tips, consulting with curators as required.
  • The input and management of customer data into our CRM system, following data protection procedures.
  • Working across departments to arrange digitisation of museum objects for client requests.
  • To actively participate in team meetings and business planning, supporting all pre/post sales activity, suggesting actions to improve sales performance and identify opportunities for growth.
  • Supporting marketing output schedule, including proposing content for social media and eNews.
  • To represent and promote the Media Sales & Licensing offer and IWM.

For a full list of duties and the person specification (which your application will be marked against) please view the Job Description Job Summary

Closing date for applications

January 4th 2024 9:00 AM

Interviews for this post are planned for the week commencing 8th January.


  • The benefits listed below are discretionary and IWM reserves the right, with due notice, to vary or withdraw them at any time. All such benefits apply during the course of your employment only.
  • Our generous full-time equivalent annual leave allowance is 25 days per annum plus public holidays rising to 30 days after 5 years.
  • Access to our Company Group Pension Plan with competitive Employer Contributions.
  • Access to select a range of benefits to suit your personal circumstances and lifestyle via our benefits platform, IWM4me. IWM4me offers IWM staff a wide range of health, protection, and lifestyle benefits, many at corporate rates not available on the high street.
  • Free sanitary products provided at all sites.
  • 20% discount in all IWM’s on-site shops.
  • A 25% discount in IWM’s cafes.
  • Free entry to all IWM Air shows at IWM Duxford.
  • Free entry to a large number of other museums & galleries and their exhibitions which we have reciprocal arrangements with.
  • Enhanced maternity and paternity benefits dependent on length of service.
  • Access to our in-house training programmes and development
  • Access to an interest free season ticket loan scheme after three months service.
  • Access to a Cycle 2 Work Scheme
  • Access to our Employee Assistance Programme, and Career Development Advice.
  • IWM staff also have access to The Charity for Civil Servants services and support.
  • IWM staff are entitled to membership of the Benenden Healthcare Society (subject to their terms & conditions.
  • Eligibility to join the Civil Service Sports Club, securing additional discounts and benefits.
  • Access to social events run by groups with IWM.

Disclosure and Barring Service Check 

This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions. This role is subject to:

A basic check, which shows unspent convictions and conditional cautions.

Equal Opportunities 

IWM is committed to a policy of Equal Opportunities.

We miss out when people feel IWM isn’t for them, and are committed to removing and reducing barriers to make IWM open to everyone.

Our Access and Inclusion strategy has been developed to promote openness, equal opportunities to access, inclusivity and encourage diversity in everything that we do, from employment practices, the services we provide to our visitors to the facilities we make available to public.

At IWM we seek to address the need for greater diversity within our workforce as well as the wider museum and heritage sector. In all our practices we embrace diversity and promote equality of opportunity and we welcome applications from suitable candidates of all backgrounds.