Natural History Museum showcases unique collection

Capture Ltd press release  – 26 April, 2017.

The Natural History Museum is showcasing its award-winning imagery and unique content at fotofringe 2017 – having chosen Capture Ltd as its partner in bringing the extraordinary collection to market.

Natural History Museum Images includes award-winning material from the prestigious Wildlife Photographer of the Year competition, as well as exclusive images of the museum’s specimens.

Capture delivered a turnkey solution to the museum, including a digital asset management, business and ecommerce platform that includes innovative dual-stream purchasing via both credit packs and traditional ecommerce payment methods.

Helena Jensen, Head of Commercial Intellectual Property, said: “We are delighted to see our remarkable content being made available online – and the Capture team have been great in reflecting our commercial requirements and delivering a terrific platform that we know will go from strength-to-strength.”

Abbie Enock, CEO of Capture Ltd, added: “It is so rewarding to see this astonishing collection come to life – and the museum team have been terrific to work with, and in particular with regard to their business-minded approach to licensing the content.

The Capture Platform also handles finance, royalties, metadata and licensing – and for this project was integrated with other museum systems and workflows in order to maximise efficiency of effort and existing technology. Meanwhile, the Capture Managed Collections team, stepped in to provide expert keywording for the content.

NHM team has introduced an innovative licensing option called credit packs which offers a cost effective and user-friendly alternative to traditional e-commerce image licensing. With a credit pack a picture buyer makes just one purchase for a pack of credits which can last up to a year and be redeemed against six ready-made licence options tailored to different commercial uses.

As well as saving admin and time – for both the buyer and the museum team – credit packs offer outstanding value for individual image licences.

Capture worked closely with the museum team to develop credit packs, both as a concept – drawing on the deep knowledge of the commercial image industry within the Capture Managed Services team – and as new functionality within their Capture system. The Capture development team adapted the existing powerful licensing and royalties capability to enable credit packs to work alongside traditional e-commerce licensing which the museum continues to offer.

For further information please contact Emily Frost ( or Abbie Enock (

Find us at fotofringe on April 27th 2017


Venue: Kings Place, York Way, London, N1 9AG

Times: 9:00am to 5:30pm

NHM Images Table H2/05


The Limehouse Room Floor -2, where we will be showcasing ‘Capture LIVE’ and our new DISTRIBUTOR module along with our seminars at 11am ‘Digitisation-to-DAM’, 1pm ‘Better workflows for all’ & 3pm ‘Click to cash, in a flash’

Capture Managed Collections

Table 22 – Battle Bridge Room , where we will be showcasing showcasing Mint Images, the Magal Collection and Aviation Images.

See live images at