PA Images enters new strategic partnership with dpa
PA Images press release – London – 20 December, 2016.
The news comes as PA Images continues to deepen its portfolio with unique regional viewpoints
PA Images, home to the prestigious picture collection from the UK’s national news agency, has entered into a strategic partnership with German news agency, dpa (Deutsche Presse-Agentur).
The partnership – which came into effect in December – sees defining moments captured by the British and German news agencies, both at home and abroad, reach new international audiences as PA Images and dpa extend the breadth of content distributed through one another’s digital platforms
PA Images will represent dpa in the UK and Ireland, allowing its customers to access an increased range of news, sports and entertainment imagery from Germany, and from dpa’s international bureaus in Asia, Africa and the Middle East.
In addition to dpa’s live photography wire, PA Images’ customers will also have access to over 1.5 million images in dpa’s back catalogue via www.paimages.co.uk.
Similarly, dpa’s customers in Germany, and on their international subscription services, will be able to choose from an expanded PA Images portfolio on www.dpa.com. The PA Images collection will feature comprehensive coverage of events and faces from the corridors of power, red carpet and sporting arenas distributed daily through PA’s wire service. In addition, dpa customers will have greater access to PA Image’s vast and unrivalled collection of royal photography, charting over a century’s worth of images of the British royal family, from Queen Victoria to Princess Charlotte.
Content feeds into both PA Images’ and dpa’s digital platforms have been automated to make sure the wider range of images reach customers around the world in timely manner.
Stephen Munday, Managing Director of PA Images, said:
“Our aim at PA Images is to enrich our portfolio with unique viewpoints from around the world, by working with a range of national experts with sharp local perspectives. As such, I am delighted to extend our working relationship with dpa, as we continue to grow our international content network. The greater access to both our portfolios will present customers with pictures previously unseen in both our markets, giving greater visibility to the high quality work we create every day.”
Peter Kropsch, Chief Executive Officer of dpa, said:
“Few countries in Europe will generate more interesting news than the United Kingdom in the next few years. We are happy to have such a great and reliable partner in PA Images. In return, we can offer the best pictures from Germany – particularly with the upcoming elections in 2017. The cooperation of these two news agencies makes us better and even more independent.”
About PA Images
PA Images is the UK’s leading news, sport and entertainment image provider. With more than 20 million images online, and supported by a network of over 65 international picture agencies, it supplies up-to-the minute photography on major stories across the UK and around the world.
PA Images is part of the PA Group. Headquartered in London, PA Group incorporates news, information and communications businesses. It is the home of PA – the UK’s leading multimedia news agency – along with three other specialist media companies. These are Globelynx, which provides TV-ready remotely monitored camera systems for corporate clients to connect with TV news broadcasters worldwide; Sticky Content, the UK’s leading digital copywriting and content strategy agency; and TNR, a specialist communications consultancy. It also owns a stake in Baize Group, a leading provider of automotive content, events and PR services.
PA Group has 26 shareholders, made up mainly of UK national and regional newspaper publishers. The biggest shareholders are dmg media Limited, News UK plc, Trinity Mirror plc and UBM.
About dpa
The German Press Agency dpa is a trusted, accurate and independent provider of news with the digital and multimedia content to power the media at home and abroad. Our customers benefit from the extensive global network of correspondents and editors maintained by Germany’s leading news wire. News gathering is completely free of outside influence which in turn guarantees that coverage lives up to the strict requirements of the dpa charter. Print media, radio stations, online and mobile communication providers in more than 100 countries rely on this journalistic excellence around-the-clock. Among dpa clients are parliaments, governmental and non-governmental organisations as well as businesses and public relations agencies. www.dpa.com.
For further information please contact:
PA Group: Harriet Otoo, harriet.otoo@pressassociation.com
dpa: Chris Melzer, melzer.chris@dpa.com