Shutterstock contributor content is now licensable with Google Images
Google, in collaboration with Shutterstock, announced the launch of licensable Images on Google Images this week. This long-awaited feature is one that has a significant impact on our global community, helping them license their content through google image search. By specifying licensing information for photos on websites, Google is educating internet users on how visual content may be used.
Shutterstock worked closely with Google, representing our global community of 1 million contributors, to sharpen the effectiveness of this feature. This move builds on Shutterstock’s strategy to integrate further into the creative workflow process and help internet users and creatives more efficiently find and leverage the right content for telling their stories. Just last year, Google expanded its partnership with Shutterstock to help advertisers gain direct access to Shutterstock’s full collection of images directly within Google Ads.
Shutterstock’s VP of Content Operations said:
“Google Images’ new features help both image creators and image consumers by bringing visibility to how creators’ content can be licensed properly. We are pleased to have worked closely with Google on this feature, by advocating for protections that result in fair compensation for our global community of over 1 million contributors. In developing this feature, Google has clearly demonstrated its commitment to supporting the content creation ecosystem.”
You can learn more about the launch in Google’s announcement here.