Building Trust in the Age of AI
Presenting the latest insights into Getty Images research on global consumer attitudes towards AI
In this webinar we take a look at Getty Images newly released report, Building Trust in the Age of AI, which delves into global consumer attitudes towards AI. It highlights the critical importance of authenticity and trust in consumer engagement, with nearly 9 in 10 consumers globally wanting to know whether an image has been created using AI.
Following on from her presentation at BAPLA Focus 2023, Jacqueline Bourke, Senior Director of Creative EMEA at Getty Images, will present this new research in more detail. In this webinar, Jacqueline will cover:
- Trust and its relationship to how images are made
- Generational differences in attitudes to AI
- Regional differences in attitudes to AI
Speakers
Jacqueline Bourke
As Director of Creative Insights for EMEA at Getty Images & iStock, Jacqueline heads up a team of researchers and works with an international team of videographers, photographers, illustrators, data analysts, and curators.
The Creative Insights team review worldwide communications and analyse social, cultural and technological data. Combined with Getty Images’ invaluable access to customer buying patterns, the team’s work helps identify and shape visual trends that better connect customers to brands under Getty Images’ VisualGPS offering.
Jacqueline has a unique insight into how images work in innovative communications, and the key factors in choosing powerful imagery for compelling campaigns. Her expertise covers a wide range of fields such as advertising, cinema, social networks and press.
A former Director of Art and Photography, Jacqueline is a media communications graduate with 20 years’ experience working in academia, advertising and media.
Speakers
Speakers
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