Executive Board
Ruth Hoffmann
Ruth Hoffmann is the Global Licensing Director of Magnum Photos, leading teams across the agency to utilise and protect its incredible archive of both contemporary and historical work. She has experienced the rapid speed of an industry changing to digital, moving from filing transparencies at the Australian Picture Library to leading editorial at Corbis in Sydney, mainly focusing on the celebrity studio portraiture of the Outline collection.
Ruth has now been at Magnum for over a decade, working with some of the world’s pre-eminent photographers and estates.
Beatriz Waters
Beatriz is the Head of BM Images, the British Museum’s content licensing department, having managed the business since its inception in 2006. As a result of this, Beatriz was responsible for implementing fees, standards and policies and communicating these with stakeholders across the Museum in addition to offering advice on intellectual policy and rights issues.
Beatriz has worked in the Image industry for 22 years, starting at Bridgeman Art Library before moving to British Museum Press, where she started the Museum’s first centralised images service. Beatriz combines sales experience of a growing business with an understanding of typical museum dilemmas.
Carlo Irek
Carlo Irek is the former director of World Pictures, and has been CEO of 4Corners Images for over 17 years.
Having worked in the travel industry he subsequently migrated into the stock photo business, where he has worked for many years, founding 4Corners Images in 2004.
Carlo has been a strong supporter of BAPLA and and a highly valued representative of the Association’s wider membership of bijou specialist photo agencies; Carlo is keen to promote and protect the common interests of all BAPLA members whatever their size.
Nicola Corbett
Nicola is the Director, Research & Clearance Services at Getty Images. Previously at BBC Worldwide and Reid and Casement, she has over 20 years’ experience in research, licensing and rights clearances. She has wide knowledge of the licensing and clearance process across all forms of commercial promotion.
In her current position she oversees a team of Research Editors and Rights Clearance specialists supporting licensees based in Europe.
David Price-Hughes
David Price-Hughes is an experienced, multilingual leader with a background in fine art and history and a demonstrated history of coaching successful international sales and customer service teams to achieve multimillion-pound revenue gains.
David is currently Content Partner Manager, Europe, at Bridgeman Images. Prior to this he was Account Manager at Kino Library. Between 2015-2020 David worked for Bridgeman Images as Global Sales Operations Manager and subsequently as UK and International Sales Director. He was Managing Director of akg-images for almost 13 years between 2008-2015
Paul Seheult
Paul has run his own picture library for 25 years and has been a member of the Executive Board for much of that time.
He has worked on various groups within the Board and was involved in dealing with changes to copyright law, the Copyright Hub and collective licensing.
He is now the CEO of PICSEL, a new collecting society for image rights holders, bringing equitable competition to the sector.
Amy Taylor
Amy is the Picture Library Manager and DAMS Project Officer at the Ashmolean Museum, part of the University of Oxford. She has been working in image-related jobs within Oxford University for nearly 12 years, having started out working at the Bodleian Library and the History of Science Museum, which also both form part of the University’s Gardens, Libraries and Museums (GLAM, or collections) division.
As Picture Library Manager at the Ashmolean (since 2014), she has developed a wealth of experience in image and heritage metadata standards, visual IP and copyright law, marketing and licensing, customer/ supplier relations and contract negotiation.
Dawn Sims, Treasurer
Dawn Sims is the Finance Manager at Mary Evans Picture Library and Ardea Picture Library. She has worked in the Image library industry for thirteen years and is also the Finance Manager for BAPLA, working closely with our previous BAPLA treasurer, Tim Harris for many years.
Dawn's expert financial knowledge is an invaluable support to BAPLA.
Tina Warner
Tina Warner began her career at the National Maritime Museum in 1989. In 1996 she became Photographic Studio Manager and has progressively steered the Studio over to digital photography by the late 1990s. Under Tina's leadership The Photographic Studio has developed photographic service across departments at the Museum, including for commercial purposes such as publishing and licensing.
Tina currently manages the Images team, which sits within the Museum’s commercial department, with a focus on image and media licensing, brand licensing and bespoke prints services. She is responsible for the strategic vision and plan for the team, proposing new ways of generating revenue, exploring opportunities of third-party partnerships, as well as offering Intellectual Property advice across all areas of the Museum.