As a continuation of the discussion on diversity and inclusion, which BAPLA FOCUS concentrated on in 2020, this webinar took a closer look at integrating diversity practice into picture research, keywording and editing

We delved into the application of alternative skills to update working practiceswith an emphasis on how change can be brought to collections, making them more representative and resourceful for picture researchers, editors and buyers. 

We were joined by three industry experts: Christina Vaughan, OwnerCultura Creative and Footage, and Founder & CEOImage Source; Clemency Wright, Metadata and Keywording Consultant; and Laura Weatherburn, Freelance Creative Researcher and Licensing Specialist.

They discussed their experiences and how we can adapt our collections to be more inclusive.


Christina Vaughan, OwnerCultura Creative and Footage, and Founder & CEOImage Source

Christina is the Founder and CEO of Image Source and Cultura Creative. She is also the newly elected President of CEPIC, the European Trade Body for Image Licensing and has over 30 years experience in global image production and distribution.

Prompted by the death of George Floyd in 2020, she decided to use her expertise in licensing to create a new agency based around Diversity - both in front of and behind the camera launching Cultura Creative in January this year.

Cultura Creative advocates change, champions diversity and encourages diverse photographers to work in the creative visual licensing industry, reflecting the communities in which we operate as different perspectives help us innovate and celebrate culture united by Cause, Craft and Commerce.

From a diverse background herself, Christina has always sought to be inclusive in her work - her mother was from the indigenous Hmar tribe of Mizoram in North East India and her father Anglo-Burmese . Christina was born in the North of England.

Cultura Creative



Clemency Wright, Keywording Consultant

Clemency is a Keywording Consultant helping clients achieve greater online visibility through the application of strategic Keywording methodologies. Clemency has worked for Getty Images and the V&A Museum ensuring customers can search and find relevant content online.

Her clients include creative production agencies, publishers, academic institutions and non-profit organisations.

LinkedIn Profile

Laura Weatherburn, Creative Researcher & Licensing Specialist | Producer

Laura Weatherburn is a creative researcher and licensing specialist with over 10 years industry experience, whose work with global brands and advertising agencies navigates the artistic, legal and ethical matters of using imagery in campaigns. 

Laura has an understanding of the needs, wants and challenges of image makers and consumers, having previously assisted commercial photographers and produced shoots for international clients.

LinkedIn Profile

Host: Andrea Stern , ASA Ltd, Visual Content Consultancy


After working in publishing in the UK and then founding her own image agency, ASAP in Israel,  Andrea returned to the UK in 2002 as  Director of Images and Rights at the Victoria and Albert Museum. There she reinvented the wheel for the museum, creating a vibrant, enterprising image library actively seeking commercial clients, working in a digital environment.

For the past 10 years Andrea has been a visual content consultant for both commercial enterprise and cultural and trade organisations, offering her experience and deep knowledge of the industry and extensive network to benefit clients growing their business and providing copyright training.  Andrea is also currently involved in the Global SinoPhoto Awards, an international photography contest aiming to encourage more cultural exchange and understanding between China and the UK.

LinkedIn Profile

When: Thursday 9 December at 16:30 BST

Where: Zoom

Free to BAPLA members

Flexible fees for non-members

Host: Andrea Stern, ASA Ltd. on behalf of BAPLA

Please note: Our webinar sessions are not recorded - this is to encourage open and authentic comments from all of our speakers. Please bear this in mind when booking your ticket. In most cases presentations shared during the webinars are sent to attendees post-event.

Booking for this event is now open. To book your ticket through eventbrite please click here