This webinar will take a closer look at the changing relationship between technology and museums in relation to online images and footage.

We delve into the different ways museums and galleries are engaging with, and adapting to an increased online use of their diverse collections - whether this is footage or images - post Covid. The session will also consider how gauging the value of online content offers new opportunities for museums to help fulfil their missions.

We will hear from three of our cultural heritage members, Tate Images, National Portrait Gallery Image Library and Imperial War Museums, who will speak about their different approaches of embracing innovative digital strategies, to further encourage and enhance visitor engagement, and measure the material value of these activities.

Joining us will be Clive Coward, Head of Tate Images; Mark Lynch, Picture Library Manager at the National Portrait Gallery; and Annabel O'Connor Fenton,  Head of Media Sales & Licensing at Imperial War Museums.

Clive will focus on The Tate's investigations into using different technologies to shed light how they measure 'Value' through engagement, accessibility and education. Mark will provide an insight into how the National Portrait Gallery Picture Library are incorporating new technologies to support the wider gallery's mission to heighten visitor experience and Annabel will speak to the Imperial War Museums implementation of using technology to reach a wider audience and renew focus on their vast collections.

The session will be chaired by BAPLA Board Member Beatriz Waters, Head of British Museum Images.


Speakers and Chair

Clive Coward, Head of Tate Images

Clive Coward is Manager of Tate Images, the commercial image library of Tate.  Clive started his career in the picture library industry volunteering at Bridgeman Images and over the years has worked in the image departments of the Wellcome Collection and The Royal Geographical Society and managed British Museum Images.  For the past 14 years he has been managing Tate Images, where he has introduced significant changes: developed new licensing structures and fees, doubled the department’s income, introducing the Artist Copyright Service, and overseen the delivery of a new Tate Images website.  Clive has also edited Nigel Henderson’s Street: Photographs of London’s East End 1949-53 based around the extension Nigel Henderson holdings in Tate’s archives.

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Annabel O'Connor Fenton, Head of Media Sales & Licensing, Imperial War Museums

Annabel is the Head of IWM Media Sales & Licensing, leading an experienced team that provides access to high quality reproductions from the Museum’s extensive multi-media collections. Recent Initiatives have included the relaunch of the IWM Film website to enable digital download of HD clips. Previously at Bridgeman Images and News International in marketing and syndication roles, Annabel has over 18 years' commercial experience working with archives, the media and cultural institutions.

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Mark Lynch, Manager National Portrait Gallery Picture Library

Mark Lynch is Picture Library Manager at the National Portrait Gallery and manages the Rights & Images team responsible for generating vital revenue for the organisation from a variety of commercial activities including licensing reproduction rights of collection images, brand and merchandise licensing and on-site location filming.

Mark has nearly thirty years of experience developing, marketing, and licensing cultural, historical and heritage image resources. Important previous roles include selecting commercial prints and negatives for scanning in the early days of Getty images’ digitization of the Hulton Archive, and leading on an extensive project at the auction house, Christie’s, to select, digitize, keyword and distribute over 50000 fine art images.

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Beatriz Waters, Head of British Museum Images

Beatriz is the Head of BM Images, the British Museum’s content licensing department, having managed the business since its inception in 2006. As a result of this, Beatriz was responsible for implementing fees, standards and policies and communicating these with stakeholders across the Museum in addition to offering advice on intellectual policy and rights issues.

On the one hand, Beatriz brings sales experience of a business which has grown year on year, and on the other hand, an understanding of typical museum dilemmas.

Having worked in the Image industry for 22 years, Beatriz started at the Bridgeman Art Library then moved to British Museum Press as an image buyer before starting the Museum’s first centralised images service.

Beatriz will be chairing this webinar for BAPLA

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When: Thursday 2 March at 16:30 BST

Where: Zoom

Free to BAPLA members

Flexible fees for non-members