From establishing a strong brand presence to creating a compelling customer experience, the time you invest in marketing will pay off many times in the months and years to come. But how do you do that on a budget?

In this webinar we approached marketing from three different angles:

  • From the perspective of an established large content supplier
  • From the perspective of an influencer who curates and promotes a photographic series
  • From the perspective of an award-winning PR and communications company focused on storytelling

We discussed creative ways of promoting your business with limited resources to highlight collections and contributing photographers, illustrators and videographers.

We also be reviewed brand strategy from the simplest concept to the more extensive approach of market differentiation, including both digital and traditional methods.


Anne Barkin, Founder and Project Manager, Photo-Letter

Anne Barkin is the Founder / Editor-in-Chief of photo-letter. Prior to running photo-letter, she worked as a photo editor (Newsweek, Elle, Sygma, Retna)  in New York, for a photographer (Tiff Hunter) in London, for magazines in Paris (Strategies, Beaux-Arts) and a website (photography-now) in Berlin-Germany.

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Katie Hayes, Head of Brand and Marketing, Alamy

Katie is a brand and marketing leader with strong experience in people management, digital marketing strategy and execution, affiliate marketing, event management, keynote speaking as well as workshop creation and facilitation.

With extensive experience in a number of different industries, having worked with clients in tech, e-commerce, FMCG, fashion, print journalism, education, travel and finance sectors as well as the health and wellness sector; Katie thrives when working in agile environments and collaborating with global teams. She brings a refreshing can-do attitude, strong work ethic, advocates for internal behaviour change when needed and leads her team to reach and exceed set growth targets.

One of Katie's favourite aspects of being a people leader is growing and developing her team members and supporting their professional development. This stems from her core values of ‘making a difference’ and ‘authenticity’; which are the driving force behind her career and personal life.

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Lynda Heath, Managing Director, Ash Communications

Lynda Heath is managing director of award-winning, full-service PR agency Ash Communications, which has been established for almost 30 years. With over 35 years’ experience working in PR and marketing communications consultancies, Lynda’s expertise straddles both business-to-business and business-to-consumer PR for a wide range of client sectors including the arts, property, homes & interiors, travel, fashion, design, automotive, transport and industrial.

Her client portfolio spans SMEs and sole traders such as the Spike Milligan exhibition, the Royal Society of Portrait Painters, London International Film School, jones knowles ritchie, Planet Mark, ACTIVE Anglo Chinese Communications, Domonic Walmsley Jewellery, and St Bride Foundation to international organisations including BRP, Huntsman Polyurethanes, Mirka, Repairify Inc, and Pierre & Vacances.

Lynda’s consultancy integrates traditional media as well as social media and digital channels, providing clients with tailored communications advice and support that enables them to achieve their marketing and business objectives. A former three-times county long-jump champion, Lynda was a London 2012 Olympics volunteer and for several years was an elite steward at the London Marathon. In her spare time, she is a keen property developer and home stager.

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Host: Andrea Stern, ASA Ltd, Visual Content Consultancy

After working in publishing in the UK and then founding her own image agency, ASAP in Israel,  Andrea returned to the UK in 2002 as  Director of Images and Rights at the Victoria and Albert Museum. There she reinvented the wheel for the museum, creating a vibrant, enterprising image library actively seeking commercial clients, working in a digital environment.

For the past 10 years Andrea has been a visual content consultant for both commercial enterprise and cultural and trade organisations, offering her experience and deep knowledge of the industry and extensive network to benefit clients growing their business and providing copyright training.  Andrea is also currently involved in the  Global SinoPhoto Awards, an international photography contest aiming to encourage more cultural exchange and understanding between China and the UK.

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When: Thursday 25 November at 16:30 BST

Where: Zoom

Free to BAPLA members

Flexible fees for non-members

Host: Andrea Stern, ASA Ltd, on behalf of BAPLA

Please note: Our webinar sessions are not recorded - this is to encourage open and authentic comments from all of our speakers. Please bear this in mind when booking your ticket. In most cases presentations shared during the webinars are sent to attendees post-event.

Booking for this event is now open. To book your ticket through eventbrite please click here.