We’re delighted to bring you a new networking event taking place on Friday 8 October, where you can find out about the latest offerings from picture agencies, libraries, archives and industry suppliers all under one virtual roof.

Start time: BST 13:45; CET 12:45; EDT 08:45; SGT 20:45

We will open the event with a keynote session and close with a panel on commercial and non-commercial licensing. In between these sessions, Breakout Rooms will be open where you can meet with a wide variety of content providers.

The day will end with a social, where we will invite you to share pictures of your experiences from the past year.

We will also host a Wellness Workshop in the main room while breakout sessions are running, to enable participants to have a pause in between meetings.

With a virtual event there is no need to travel during a time of uncertainty, and the event is open not only to those based in the UK, but also importantly those overseas, making it accessible to a broad range of industry colleagues across the globe.

Andy ParsonsKeynote

Content Authenticity Initiative (CAI): re-thinking trust in what we see

How can we trust the content we see and experience every day? In the age of Deepfakes, NFTs and incredible AI-powered tools for creativity, knowing what is real requires not only new technologies but new ways of understanding digital trust signals.

Adobe’s Content Authenticity Initiative was founded to seek out ways to achieve a shared understanding of objective facts about media. In this talk, we’ll explore what has been accomplished so far and the future of authenticity on the Web.


Andy Parsons is the Director of Adobe’s Content Authenticity Initiative (CAI), which is creating the open technologies for a future of verifiably authentic content of all kinds. With collaborators across hardware, software, publishing and social platforms the CAI is empowering creators with secure provenance. For information consumers, this important work restores trust and transparency to the media they experience.

Throughout his career, Andy has worked to empower creative professionals with innovative technologies. Prior to joining Adobe Andy founded Workframe (acquired in 2019), the pioneering visual platform for commercial architecture. Andy previously served as Chief Technology Officer at McKinsey Academy, McKinsey’s groundbreaking educational platform and he co-founded Happify, the world’s leading mobile platform for digital therapeutics and behavioral health. He has enjoyed deep involvement over the years with the open-source ecosystem, recently as the organizer of the Clojure/NYC engineering community, which grew to several thousand members under his stewardship. Andy is a frequent speaker on topics including media provenance, engineering leadership and entrepreneurship.

Day Ticket bookings

Day Tickets are available to book via Eventbrite and are free to picture researchers, editors and buyers.

BAPLA Connect


BAPLA Connect will not be recorded - this is to encourage open and authentic comments from all of our speakers. Please bear this in mind when booking your ticket.

Joining BAPLA Connect

The event will take place via Zoom. Joining instructions will be emailed on Monday 4 October directly to everyone who registered for a ticket on Eventbrite.

All participants will receive a small joining pack with helpful information prior to the event about the programme itself, logging onto Zoom and Breakout Room attendance, a list of participating agencies and suppliers, sponsors, and finalised keynote speakers.

Visiting Breakout Rooms

To find out the latest offerings and new services from picture agencies and suppliers, we encourage you to actively participate in visiting the Breakout Rooms and switch between rooms every 15 minutes to get the maximum experience.

Sponsored by

Capture Ltd provides digital asset management and media library systems and services. Specialising in media management, rights, licensing, metadata, finance and royalties, our configurable solutions and expert services help a range of organisations to manage, protect, license and elevate the value of images, video, documents, and all other digital content.

As well as software, Capture has a team of experts providing keywording services to enhance content discoverability, consultancy on matters relating to content and licensing, as well as dedicated resource to manage parts, or all, of your media library.

Capture has a strong reputation across a wide customer base, with a large footprint in the cultural and heritage sector, as well as other sectors covering publishing, sporting organisations, commercial image libraries and charities.


About SmartFrame Technologies

Founded in 2015, SmartFrame Technologies is a London-based software provider whose aim is to redefine the digital image standard.

Its SmartFrame platform allows content owners and brands to protect their assets and present them in the best possible way, while also allowing publishers to source and embed high-quality images, and for everyone involved to generate new revenue streams by way of in-image advertising.