We’re delighted to bring you a new networking event taking place on Friday 8 October, where you can find out about the latest offerings from picture agencies, libraries, archives and industry suppliers all under one virtual roof.

Start time: BST 13:45; CET 14:45; EDT 08:45; SGT 20:45

We will open the event with a keynote session and close with a panel on commercial and non-commercial licensing. In between these sessions, Breakout Rooms will be open where you can meet with a wide variety of content providers.

We will also host a Wellness Workshop in the main room while breakout sessions are running, to enable participants to have a pause in between meetings.

With a virtual event there is no need to travel during a time of uncertainty, and the event is open not only to those based in the UK, but also importantly those overseas, making it accessible to a broad range of industry colleagues across the globe.

Andy ParsonsKeynote

Content Authenticity Initiative (CAI): re-thinking trust in what we see

How can we trust the content we see and experience every day? In the age of Deepfakes, NFTs and incredible AI-powered tools for creativity, knowing what is real requires not only new technologies but new ways of understanding digital trust signals.

Adobe’s Content Authenticity Initiative was founded to seek out ways to achieve a shared understanding of objective facts about media.

In this talk, we’ll explore what has been accomplished so far and the future of authenticity on the Web.


Andy Parsons is the Director of Adobe’s Content Authenticity Initiative (CAI), which is creating the open technologies for a future of verifiably authentic content of all kinds. With collaborators across hardware, software, publishing and social platforms the CAI is empowering creators with secure provenance. For information consumers, this important work restores trust and transparency to the media they experience.

Throughout his career, Andy has worked to empower creative professionals with innovative technologies. Prior to joining Adobe Andy founded Workframe (acquired in 2019), the pioneering visual platform for commercial architecture. Andy previously served as Chief Technology Officer at McKinsey Academy, McKinsey’s groundbreaking educational platform and he co-founded Happify, the world’s leading mobile platform for digital therapeutics and behavioral health. He has enjoyed deep involvement over the years with the open-source ecosystem, recently as the organizer of the Clojure/NYC engineering community, which grew to several thousand members under his stewardship. Andy is a frequent speaker on topics including media provenance, engineering leadership and entrepreneurship.

Closing panel

What constitutes commercial and non-commercial licensing?

Commercial vs. non-commercial use is an issue of much debate and opinion, as from a legal perspective, there is no specific distinction between the two, leaving it up to businesses to interpret. Each of our panellists will share their thoughts on:

  • What do we mean by commercial as opposed to editorial use?
  • What factors come into commercial use?
  • Is there more of a requirement to distinguish between commercial/non-commercial in the international marketplace?
  • What happens when you push non-commercial use too far via copyright exceptions?
  • Can we reach an agreement on what is deemed commercial or non-commercial use?


Cristina Lombardo, Director of Licensing EMEA, VICE Media

Cristina Lombardo (LL.M.) is a leading rights and licensing consultant.

She has worked with broadcasters, museums, publishers and service providers to streamline copyright licensing processes in the creative sector.

At Vice Media, Cristina heads up Rights and Clearances for EMEA, and routinely trains her international teams on licensing, copyright and related rights across the commercial, advertising, editorial, fashion and news departments.

She specialises in comparative copyright laws and loves playing with exceptions to copyright and local practice in different jurisdictions across the world.


Estelle Moh, Associate, David Llewelyn & Co LLC, Singapore

Estelle graduated with a Bachelor of Laws (Honours) degree from Singapore Management University and qualified as an Advocate & Solicitor of the Supreme Court of Singapore in 2016. She joined David Llewelyn & Co LLC in 2021.

Estelle has worked on a wide variety of cases litigated in both the State Courts and the Supreme Court of Singapore, including intellectual property and employment matters. She also has experience in family disputes, matrimonial work, probate and administration, adoptions and guardianships, and criminal matters.

Estelle is proficient in Mandarin and Korean.


Anna Skurczynska, Founder Director, Open Plan Law

Anna started her practice as a solicitor in the mergers & acquisitions at the international law firm of White & Case LLP. Over time she specialised in transactions involving IP assets leading her to focus on the protection of creativity.

In 2016, drawn back to private practice, Anna founded Open Plan Law with the ambition of offering innovative, engaged and collaborative legal services to creators of all kinds.

As legal relationships become increasingly complex in the globalised and tech-dominated economies, she firmly believes that those who treat legal advice as an indispensable element of their business will be at a competitive advantage. She is a firm believer that legal services should be accessible, affordable and practical while delivered to the highest standards.

In 2018, Anna was shortlisted for the Law Society’s Excellence Award (Private Practice) and singled out for her contribution to the photography industry.

Anna is a photographic copyright expert on the British Copyright Council, and is a member of the Copyright Editorial Board at Lexis. She is an Associate Lecturer in Media Law and Ethics at the University of the Arts (UAL) where, since the star of the Covid-19 pandemic, Anna has led a journalistic student project on the impact of the coronavirus on human rights.


Day Ticket bookings

Day Tickets are available to book via Eventbrite and are free to picture researchers, editors and buyers.

BAPLA Connect


BAPLA Connect will not be recorded - this is to encourage open and authentic comments from all of our speakers. Please bear this in mind when booking your ticket.

Joining BAPLA Connect

The event will take place via Zoom. Joining instructions will be emailed on Monday 4 October directly to everyone who registered for a ticket on Eventbrite.

All participants will receive a small joining pack with helpful information prior to the event about the programme itself, logging onto Zoom and Breakout Room attendance, a list of participating agencies and suppliers, sponsors, and finalised keynote speakers.

Visiting Breakout Rooms

To find out the latest offerings and new services from picture agencies and suppliers, we encourage you to actively participate in visiting the Breakout Rooms and switch between rooms every 15 minutes to get the maximum experience.

Confirmed Breakout Rooms

Sponsored by

Capture Ltd provides digital asset management and media library systems and services. Specialising in media management, rights, licensing, metadata, finance and royalties, our configurable solutions and expert services help a range of organisations to manage, protect, license and elevate the value of images, video, documents, and all other digital content.

As well as software, Capture has a team of experts providing keywording services to enhance content discoverability, consultancy on matters relating to content and licensing, as well as dedicated resource to manage parts, or all, of your media library.

Capture has a strong reputation across a wide customer base, with a large footprint in the cultural and heritage sector, as well as other sectors covering publishing, sporting organisations, commercial image libraries and charities.


IDS, a FADEL company, are renowned for delivering essential SaaS solutions to major media publishers and brands for nearly 30 years. IDS are experts in digital image and video management, providing content services, a content aggregator and powerful search technology to customers across media publishing, luxury and retail brands, as well as over 100 photo agencies.


PICSELPICSEL is a not-for-profit collective management organisation (CMO), committed to taking care of image rightsholders interests and providing a level platform to engage in secondary licensing.

As a new collecting society for pictures our key objective is to ensure that all visual artists, creators and representative rights holders, in the UK and abroad, can claim royalty payments more effectively.

PICSEL launched in December 2015, as an independent CMO in the UK, under the auspices of the Collective Management of Copyright Regulations 2016, providing much needed healthy competition in the marketplace to benefit rightsholders within the Image Sector.

PICSEL exclusively represents a significant number of image-based rightsholders, including individuals, by contract.

Collectively our members have almost 140 million images available to license.

PICSEL is responsible for collecting monies made from reprographic and digital copying which is fairly, equitably and timely distributed to rights holders of image works, including individual creators, picture libraries and agencies.


Shutterstock, Inc. is a leading global creative platform offering full-service solutions, high-quality content, and tools for brands, businesses and media companies. Additionally, the Company also owns Offset, a high-end image collection; Shutterstock Studios, an end-to-end custom creative shop; PremiumBeat, a curated royalty-free music library; Shutterstock Editorial, a premier source of editorial images and videos for the world's media; TurboSquid, a leading 3D content marketplace; Amper Music, an AI-driven music platform; and Bigstock, a value-oriented stock media offering.

About SmartFrame Technologies

Founded in 2015, SmartFrame Technologies is a London-based software provider whose aim is to redefine the digital image standard.

Its SmartFrame platform allows content owners and brands to protect their assets and present them in the best possible way, while also allowing publishers to source and embed high-quality images, and for everyone involved to generate new revenue streams by way of in-image advertising.