This 2 hour session was aimed at anyone working in the image industry including creators, licensing agencies, collections managers and picture researchers.
We explored current social and cultural landscape, and trends impacting on brand messaging and content creation through the lens of Diversity and Inclusion.
With a focus on Keywording, we assessed available methodologies to ensure content is classified, stored and found using inclusive language. Consideration was given to the search systems available, and accessibility issues impacting on the online customer experience.
The session began with a full overview of the course format. Attendees had an opportunity to participate in a live practical Keywording session, led by Clemency Wright, where they could ask questions, whilst putting into practice their learnings from the session.
We summarised with a review of the challenges and potential solutions for image makers.
We asked if “Futureproof Keywording” is achievable given the complexities of language within today’s creative industries.
This was an interactive course with opportunities to ask questions and develop understanding on the topic through practice.
Clemency Wright Consultancy LTD
Clemency is a Keywording Consultant helping creative businesses optimise access and visibility to digital content online using strategic Keywording methodologies. Providing bespoke Keywording as an outsourced service, as well as Keywording training workshops and consultancy. Specialising in developing Controlled Vocabularies for creative photography and video, and developing Metadata schemas for in-house image databases and Digital Asset Management systems.
Clemency trained as a Keyworder at Getty Images in 2001, before becoming a Search Vocabulary Editor responsible for creating and editing Getty’s vocabulary of Keywords powering the customer website. In her customer-facing role at V&A Images, Clemency managed design and advertising customer accounts, and advised upon Keywording methodology for the V&A Images online collection.
Clemency blends Keywording expertise for both commercial and non-profit organisations. Clients include Save The Children, World Vision and The Art Fund, as well as stock photographers, videographers and photo licensing agencies.
Please note: Our webinar sessions are not recorded - this is to encourage open and authentic comments from all of our speakers. Please bear this in mind when booking your ticket. In most cases presentations shared during the webinars are sent to attendees post-event.