FADEL Announces the Rollout of PictureDesk at Major Publisher, Are Media



Press release from FADEL

FADEL®, innovator of brand compliance and digital rights management software, today announced the rollout of PictureDesk, a high-speed, cloud-based content services platform, for Australia and New Zealand omnichannel content company, Are Media.

Are Media is home to Australia’s most loved and trusted omnichannel brands and communities across the fashion, beauty, home, health, entertainment, and food categories. PictureDesk is used by premier media publishers worldwide including Are Media as a “one-stop shop” for picture researchers.

Are Media now uses PictureDesk to aggregate owned, sourced, and commissioned content, as well as final published content and magazine spreads, into a centralized platform that allows users in various stages of the content lifecycle to easily search, use, and reuse assets.


“Displaying a picture was difficult in our legacy systems and finding them was even more challenging,” explained Angus Chisholm, Senior Business Analyst of Content Systems at Are Media. “PictureDesk quickly rose to the top from the very beginning. Even in our staging library, PictureDesk was faster than anything we had inhouse. Once we moved over to production servers, it was even quicker and more efficient.”

Business wins from the implementation of PictureDesk include:

97% faster response time to upload, display, and download content

Reduced storage by 30% by consolidating two archaic DAMs into a highly intuitive, searchable system

Final content can be sold through a public-facing web front-end, opening up new revenue streams

Ability to organize, store, and syndicate published content and source files for easier reuse and syndication

Can enrich assets with rights information in order to ensure compliance and reduce exposure for the company

Streamlined the monthly processes into weekly processes and gained reporting to optimize operations and finance

“Are Media’s implementation is an excellent example of how PictureDesk provides immediate value by shrinking the time publishers need to locate and clear digital assets for use,” shared Tarek Fadel, Founder and CEO of FADEL. “In addition, as Are Media continues to use PictureDesk, they can look forward to year-over-year returns from new syndication revenues and savings from repurposed content.”

For more detail about how PictureDesk supports Are Media’s strategic goals, read the case study.


FADEL®, innovator of brand compliance, rights management, and royalty billing software, has worked with some of the biggest names in media, life sciences, fast-moving consumer goods, publishing, high-tech, and advertising. By automating talent and content rights management across videos, photos, ads, music, products, and brands, and streamlining the processing of licensing royalties, FADEL’s cloud-based solutions have empowered businesses to significantly maximize revenues and increase process efficiencies. Founded in 2003, FADEL is headquartered in New York City and operates offices in Los Angeles, London, Paris, and Lebanon. For more information, visit fadel.com.

About Are Media

Are Media is Australia’s leading omnichannel content company for women. Every day we influence, inform, inspire, and connect with six in 10 Australian women across magazine media, digital, video, social, e-commerce, customer review sites, podcasts, events and experiences. Our brands include The Australian Women’s Weekly, Better Homes & Gardens, Woman’s Day, Marie Claire, TV WEEK, New Idea, Now to Love, Australian Gourmet Traveller, BEAUTY/crew and ELLE, that create content Australians love.

Through our Change AREgenda we drive meaningful and positive change for women through legislative change. Be Captivated. For more information visit aremedia.com.au.

Image credit: FADEL Logo © FADEL