Alamy to support film and TV sector in new partnership with the London Screen Academy


Press Release 10 December 2021: London, UK

Alamy, the world’s most inclusive content platform, has struck a partnership with the London Screen Academy (LSA), reinforcing its commitment to support the production sector as it invests in growth, training, and diversity

The partnership will see Alamy work with the LSA to educate students on the licensing and use of content within film and TV production and will act as an integral partner in developing the next generation of talent for the sector.

As global streaming giants shift production towards the UK, the film and TV industry is investing in 30,000 new jobs and training 10,000 people, and both LSA and Alamy will now work together to equip them moving forward.

The platform has also launched strategic partnerships with commercial content agencies EyeEm and Africa Studio, iThe LSA – set up by industry giants David Heyman, Tim Bevan, Eric Fellner, Lisa Bryer, Michael Wilson and Barbara Broccoli – is a new sixth form academy in north London for young people who are passionate about film and TV to train in behind the camera skills and learn about the wider cultural context surrounding storytelling and filmmaking.  The LSA is both Government and privately funded, and its central aim is to address the stark lack of diversity in the UK screen industries by recruiting a highly diverse student body, and providing their students with a true pathway into industry.

LSA is funded by both the Department for Education and private donors, and its mission is to diversify the screen industries by recruiting a highly diverse student body and by providing students with a true pathway into the industry.

Alamy will offer masterclasses, support, guidance, and networking to LSA students, as well as the use of over 200 million images from the world’s most inclusive content platform for use in coursework and presentations.

The partnership builds on Alamy’s existing footprint within the sector, with clients including Freemantle, Endemol, Avalon and the BBC.

Alamy Managing Director, Emily Shelly, said:

“The London Screen Academy has an innovative, fresh approach to teaching – built on a foundation of experienced talent and we’re immensely excited to partner with them here. As the film and TV production sector explodes in the UK, we want to support the next generation of filmmakers and encourage the industry to be as talent diverse as possible.

“Of course, we’ll bring our expertise of licensing to the LSA, but we’re just as excited about the exposure to such talented creators and the work they’ll do in the future. We believe in owning the blank page, and no one will be doing that more than the students at the LSA.

“We have a natural and longstanding alignment to the TV and film industry, and so this partnership solidifies Alamy as trusted partner for the sector.”

LSA Principal, Charlie Kennard, added:

“The London Screen Academy was born out of a desire to address the need for a more inclusive and diverse industry. What sets LSA apart, is the partnerships we build with organisations embedded within the industry, and this new partnership with Alamy will be transformative to all our students.

“This fantastic opportunity will give our students access to a huge variety of resources and inclusive content which will inspire and enable them to go on to create stories that change the world.”

About Alamy

Alamy is the world’s most inclusive content collection of creative and editorial photos, vectors, 360-degree images and videos from individual photographers, picture agencies and archives. Its global contributor base supplies upwards of 150,000 new images a day to the company’s online platform.

Founded in 1999, Alamy was built on a vision to change the world of picture buying. The collection offers creative and editorial content sourced from a network of over 100,000 photographers, content creators and 650 contributing agencies and archives. With three global sales hubs; Alamy serves a global customer base covering the news, publishing, advertising, design, corporate and broadcast sectors.

Alamy’s headquarters are in Oxfordshire, United Kingdom. It has offices in the United States and India, as well as a team based in Australia.

In February 2020, Alamy was acquired by PA Media Group, the UK-based news and information business.

About PA Media Group

PA Media Group comprises a diverse portfolio of specialist media companies, spanning news & information, technology and communications services.

Its flagship brand, PA Media, is the UK and Ireland’s leading news agency.  Alongside PA Media, the Group is also the parent company of content library Alamy, broadcast tech firm Globelynx, strategic marketing consultancy Sticky Content, video streaming business StreamAMG, PA Betting Services, PA Training and PA TV Metadata.

PA Media Group has 20 shareholders, made up mainly of UK news and media businesses. The largest shareholders include DMGT plc, Informa plc, News UK plc and Reach plc.

For further information, please contact:

Tom Lloyd
Head of Communications – PA Media Group