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“COMA”, the first original series by Getty Images made entirely out of image bank content

01 press

AlmapBBDO press release – 5 June, 2019.

Project created by AlmapBBDO demonstrates the brand’s endless possibilities in an unorthodox three-episode miniseries

On tablets, smart phones, computers, and even TV, shows are playing nonstop. And to show off the endless possibilities inherent in its collections, Getty Images is putting out its first original miniseries: “COMA”.

Made with no sets, no actors, and without turning on a single camera, the narrative is constructed 100% out of the image files of the world’s leader in the segment. Creative by AlmapBBDO, with production by Stink Films.

The three-episode series follows the life of David, a sarcastic patient in a coma, who doesn’t know who he is or what he did to get there. The story is a blend of reality and David’s imagination, shaped by the endless possibilities offered by Getty Images.

In addition to the three episodes, the project includes a website that provides users with an immersive experience of comatose consciousness and additional information. The audience is able to purchase any content used in the making of the show.

Immersive website experience: gettyimagescoma.com/en/

Watch the trailer for COMA.

EP 01: youtube.com/watch?v=Rre-r7L4aFI&t=338s

EP 02: youtube.com/watch?v=Bvwiqyo89_Y

EP 03: youtube.com/watch?v=S-BaPXKBOOs&t=184s