TSBA to represent National Portrait Gallery globally

Audrey Hepburn in costume for ‘The Secret People’ by Bassano Ltd bromide print, 21 November 1950 © National Portrait Gallery, London
TSBA press release – 14 May, 2019.

TSBA Group is pleased to announce the addition of the internationally renowned National Portrait Gallery, London, to its roster of English heritage brands.

Following the success of taking the British Museum to the global licensing stage, TSBA has equally ambitious plans to expand the reach of the National Portrait Gallery’s brand through a licensing programme that secures long-term partnerships across a spectrum of retailers, licensees and brand collaborations in categories including homeware, gifting, stationery, apparel and accessories.

Founded in 1856, London’s National Portrait Gallery holds the most extensive collection of portraits in the world.

The Gallery has a unique role as the nation’s family album, inviting visitors to meet the people who have made – and are making – Britain what it is today, including kings, queens, artists, authors, musicians, actors, scientists and politicians. 

The licensing programme will take inspiration from the National Portrait Gallery’s vast Collection of paintings and photography to create ranges that provide a contemporary perspective to its rich heritage.

Initial themes include Kings and Queens, particularly drawing on the intricacies of fabrics and fashions found in the Gallery’s Tudor portraits. 

TSBA’s appointment will generate revenues for the National Portrait Gallery to invest in its curatorial and educational work, as well as to help conserve and maintain its Collection.  

Stephanie Freeman, Global Head of Licensing for TSBA Group said: “Following a competitive selection process, we are really pleased to have been appointed as the National Portrait Gallery’s global agent.

With such an extensive collection of renowned portraits to take inspiration from, we look forward to building a cross-category business across multiple territories and showcasing the brand at Licensing Expo.”

Anna Starling, Head of Commercial at the National Portrait Gallery said: “The Gallery’s unique Collection of portraits includes over 330,000 works. From its much-loved Tudor collection to contemporary photography, from sitters such as Henry VIII and Anne Boleyn to Dame Kelly Holmes and Audrey Hepburn, the Collection is a seemingly endless mine of fascinating images and stories.

We are delighted to be working with TSBA, who can use their expertise to open up the Collection to a broad international audience and help us realise its full potential, building on the licensing work the Gallery has already done. “

To make an appointment at Licensing Expo to discuss the National Portrait Gallery brand, please email enquiries@tsbagroup.com.  

About TSBA Group

TSBA Group services clients around the world with offices in Europe and China. We help brands unlock the commercial potential of their intellectual property with a range of brand licensing services covering collaboration, brand extension, licensee acquisition, product design, asset management and style guide creation. We also offer advice, account management and brand strategy to ensure the new products and services generated from the licensing programmes are authentic and truly carry the brand’s DNA.

Visit www.tsbagroup.com for more information or contact aneoh@tsbagroup.com.

About National Portrait Gallery

The National Portrait Gallery was founded in 1856 to encourage through portraiture the appreciation and understanding of the people who have made and are making British history and culture. Today it promotes engagement with portraiture in all media to a wide-ranging public by conserving, growing and sharing the world’s largest collection of portraits. The Gallery holds over 330,000 portraits in its Collection, from the 16th Century to the present day. Sitters and artists featured range from Elizabeth I to David Bowie, Holbein to Julia Margaret Cameron, and includes work across all media, from painting and sculpture to photography. The Gallery has a diverse and ever-growing Collection, with new acquisitions reflecting contemporary Britain, and a programme of exhibitions and events that promote an understanding and appreciation of portraiture in all forms. 


Picture credit: Audrey Hepburn in costume for ‘The Secret People’  by Bassano Ltd bromide print, 21 November 1950 © National Portrait Gallery, London